Marketing & Advertising
The Internet connects marketers to customers across the country and around the world. The general principles of advertising law apply online, regardless of the existence of space constrained screens and social media platforms. The FTC Act’s prohibition on “unfair or deceptive acts or practices” encompasses online advertising, marketing, and sale.
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Richard B. Newman Authors Data Privacy Article for Performance Marketing Association
Data Privacy Trends Impacting Digital Marketing Industry Richard B. Newman recently authored an article for the Performance Marketing Association which discusses state, federal and international data privacy legislative efforts during 2018. The article is entitled “The Year in Privacy 2018.” The article details efforts at the state level to solidify data privacy laws and…
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Cannabis and CBD Advertising Attorney Authors Article for National Law Review
Internet Marketing Lawyer on Marijuana Advertising 2018 Cannabis advertising and marketing regulation lawyer Richard B. Newman authored an article for the National Law Review, a legal news journal by leading attorneys. The article, “The Year in Weed and CBD 2018,” addresses the 2018 Farm Bill, the Controlled Substances Act, the impact legislation’s impact on states and tribal lands,…
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Regulatory Compliance Watch Quotes Richard B. Newman on Email Marketing Compliance
In November 2018, Regulatory Compliance Watch – a leading publication covering compliance news, guidance and best practices for financial services professionals – quoted Richard B. Newman about the federal CAN-SPAM Act and related state laws, such as California’s Business and Professions Code Section 17529. Mr. Newman’s quote in the article expressed who does and does not have standing…
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FBI Probes U.S. Media Buying Practices
The Association of National Advertisers recently announced the existence of an investigation by the Federal Bureau of Investigation and the United States Attorney’s Office for the Southern District of New York into fraudulent media buying practices. The investigation was first reported in September but the FBI declined to confirm its existence at that time. At present,…
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New York Law Journal Publishes Article by Richard Newman About FTC Focus on Influencer Disclosures
The New York Law Journal recently published an article (registration required) authored by Richard B. Newman. The article, “FTC Laser Focused on Paid Social Media Influencer Disclosures” addresses recent Federal Trade Commission investigation and enforcement of the FTC’s Endorsement Guides, including disclosure of material connections. The article also discusses how third-parties are potentially liable for the missteps of influencers, measures that should be…
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Doing Business Online? Start With Security.
Federal Trade Commission Guidance and recent state legislation clearly set forth that reasonable and appropriate data security may depend upon the size and nature of one’s business. However, there are fundamental guidelines that apply across the board. Collection Collect only what is necessary. Never collect sensitive personal information that is not reasonably required. Not only…
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