Marketing & Advertising
The Internet connects marketers to customers across the country and around the world. The general principles of advertising law apply online, regardless of the existence of space constrained screens and social media platforms. The FTC Act’s prohibition on “unfair or deceptive acts or practices” encompasses online advertising, marketing, and sale.
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FTC Ad Lawyer Authors Article on Lead Generation Compliance for National Law Review
FTC Settlement Includes Lead Generation Compliance Warnings The FTC recently announced a $30M settlement with an operator of several post-secondary schools to resolve charges of deceptive lead generation activities. Lead generators and those that purchase leads from them should take note of their compliance responsibilities. The Allegations According to the FTC, Career Education Corporation, American…
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FTC to Hold ‘Made in USA’ Advertising Claim Workshop
U.S. – Origin Claims Workshop The FTC has announced a forthcoming workshop to review research on consumer perception of U.S.-origin claims and to consider measures to strengthen Made in USA enforcement program. The workshop will take place on September 26, 2019 in Washington D.C. and address claims made by domestic and foreign sellers, consumer perception…
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Richard B. Newman Authors Article for FeedFront Magazine – Top 5 Ad Claim Substantiation Mistakes
Top 5 Ad Claim Substantiation Mistakes The Federal Trade Commission requires advertisers to possess a “reasonable basis” for express and implied claims. The failure to do so constitutes an unfair and deceptive act or practice in violation of Section 5 of the FTC Act. Substantiation is a key FTC enforcement priority. Advertisers should be intimately…
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Richard B. Newman Quoted by Leading News Publisher on Proposed Federal Data Broker Legislation
FTC compliance, CID investigations and litigation enforcement attorney Richard B. Newman was recently quoted in Communications Daily (subscription required) in an article entitled “Sens. Peters, McSally Push for Data Broker Transparency Through FTC.” Communications Daily is a leading publisher of hard news on telecom, broadcasting, the Internet, international trade and the consumer electronics industries. On…
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Richard B. Newman Quoted by Legaltech News on Data Privacy Court Orders
FTC advertising compliance and defense attorney Richard B. Newman quoted by Legaltech News on recent FTC policy statement and the changing data privacy order landscape.
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