Only following an inquiry into the business activities of an online merchant does the government turn its attention to the publishers that may, in fact, be ultimately responsible for statutory or regulatory violations regarding false and deceptive advertising, data collection, and improper use of personal consumer information. When confronted with the possibility of lost commissions or indemnifying an online merchant or an affiliate/CPA network, you need an experienced Internet marketing attorney to review the relevant contracts and find a solution. Given today’s legal environment, we can advise you on the best course of action to minimize risk as it pertains to your own advertising, including suppression list management and trademark and copyright infringement issues. Should litigation be initiated, Hinch Newman is well-equipped to design and implement the most appropriate and cost-effective form of dispute settlement with Internet advertisers, affiliate/CPA networks and regulatory agencies.
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