Social Media
The FTC actively investigates and takes action against influencers and brands that fail to clearly disclose relationships when promoting or endorsing products through social media. The FTC’s Endorsement Guides provide that if there is a material connection between an endorser and an advertiser that might affect the weight or credibility that consumers give the endorsement, that connection should be clearly and conspicuously disclosed.
Richard Newman Quoted by Communications Daily on Social Media Executive Order
June 12, 2020On June 12, 2020, Communications Daily quoted Richard B. Newman about the executive order recently signed by President Trump that is aimed at removing some of the legal protections given to social media platforms. The order is expected to face legal challenges, particularly with respect to the modification of the breadth of immunity enjoyed by…
Read Article...Richard Newman Quoted by Columbia Journalism on Social Media Influencing During COVID-19
June 8, 2020Richard B. Newman was recently quoted by Columbia Journalism in an article entitled “Brands Seek to Partner with Social Media Influencers During COVID-19.” The article discusses the coronavirus pandemic’s impact on the regulation of disease prevention, cure and treatment advertising on social media. “Advertisers, including influencers, that seek to capitalize on the current public health crisis,…
Read Article...FTC Releases 2019 Annual Highlights
April 25, 2020The Federal Trade Commission has released its FTC’s 2019 Annual Highlights which describe 2019’s most significant efforts to protect consumers and promote competition, including enforcement, advocacy and regulatory policy. In 2019, the FTC brought numerous enforcement actions targeting consumer fraud, deception in the marketplace, and harms to consumer privacy. The FTC focuses upon areas that…
Read Article...Richard Newman Quoted by Morning Consult on Social Media Influencer Regulation
April 20, 2020Richard B. Newman was recently quoted by Morning Consult in an article entitled “Advocates See Pandemic as Possible Tipping Point to Regulate Social Media Influencers.” The article discusses the coronavirus pandemic’s impact on the regulation of social media influencers that disseminate express and implied disease prevention, cure and treatment representations. The article delves into ways…
Read Article...Data Privacy Attorney Richard Newman Quoted by Corporate Counsel on FTC Facebook Fine
May 1, 2019FTC compliance and defense lawyer Richard B. Newman quoted in Corporate Counsel article, “Facebook Expects Up to $5B Loss in Possible FTC Fine Over Data Privacy Mishaps.”
Read Article...FTC Advertising Compliance Attorney Richard Newman Quoted by Bloomberg News on Fyre Festival
January 29, 2019Did Fyre Festival Influencers Violate FTC Endorsement Guidelines? Internet marketing attorney Richard B. Newman was quoted by Bloomberg News in an article entitled “How to Prevent Another Fyre Festival.” The article discusses facts surrounding the Fyre Festival and its creator Bill McFarland in the context of recent documentaries released in January 2019. McFarland is presently serving a six-year federal prison sentence. The Fyre Festival was promoted…
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