Richard Newman Quoted by Columbia Journalism on Social Media Influencing During COVID-19

Richard B. Newman was recently quoted by Columbia Journalism in an article entitled “Brands Seek to Partner with Social Media Influencers During COVID-19.”  The article discusses the coronavirus pandemic’s impact on the regulation of disease prevention, cure and treatment advertising on social media.

“Advertisers, including influencers, that seek to capitalize on the current public health crisis, should bear in mind that unsubstantiated health claims can pose a serious threat to public health,” Newman stated.  “Even more general claims, such as ‘keeping you and your family healthy’ could imply a cure or prevention claim.”

Columbia Journalism is a collection of the best and latest work by the Columbia University School of Journalism community.

View the article, here.

Richard B. Newman represents digital marketers in advertising substantiation proceedings and investigations conducted by the Federal Trade Commission and state attorneys general. Follow FTC defense lawyer on National Law Review and on Twitter at FTC Defense Lawyer.

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