Email Marketing (SPAM)
Commercial email marketing (SPAM) laws are governed by state and federal legislation. The federal Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM Act) primarily focuses upon unsolicited and deceptive commercial email. California Business and Professions Code § 17529, et seq., perhaps the nation’s toughest anti-SPAM statute, is preempted by the CAN-SPAM Act unless falsity or deception is present.
Regulatory Compliance Watch Quotes Richard B. Newman on Email Marketing Compliance
In November 2018, Regulatory Compliance Watch – a leading publication covering compliance news, guidance and best practices for financial services professionals – quoted Richard B. Newman about the federal CAN-SPAM Act and related state laws, such as California’s Business and Professions Code Section 17529. Mr. Newman’s quote in the article expressed who does and does not have standing…Read Article...
California Assemblyman Introduces Oppressive Commercial Email Marketing Bill
A California Assembly member recently introduced AB 2546, a bill that seeks to amend California’s anti-spam statute. If passed, it would effectively devastate the email marketing industry and brands that advertise via email. In short, the bill seeks to expand Section 17529 et seq. of the California Business and Professions Code to: Cover those that…Read Article...
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