Richard Newman Authors Article for JD Supra on Potential Changes to FTC Biz Opp Rule to Include Money-Making, Business Coaching and Mentoring, and eCommerce and Investment Opportunities
FTC defense attorney Richard B. Newman recently authored an article for JD Supra titled “FTC Compliance Attorney Foreshadows Evolving Biz Opp Rule to Include Money-Making, Business Coaching and Mentoring, and eCommerce and Investment Opportunities.”
The article examines the responsibilities of “covered sellers,” the “Disclosure Document, “the Earnings Claim Statement,” tips for complying with the Biz Opp Rule, potential expansion of the rule to cover business coaching and mentoring programs, work-from-home opportunities, and investment and ecommerce opportunities. and recently issued FTC Notices of Penalty Offenses concerning money-making-opportunities and endorsements.
Contact the author to discuss how marketers and advertisers can comply with applicable legal regulations, including express and implied earnings claims and the use of testimonials and endorsements.
Richard B. Newman is an advertising practices attorney at Hinch Newman LLP.
Informational purposes only. Not legal advice. May be considered attorney advertising.