FTC defense lawyer Richard B. Newman was recently quoted by New York Magazine’s Tech Vertical “Select All” on the Federal Trade Commission’s guidance on and expectations of social media influencers. The FTC has recently updated its guidance on the use of endorsements and is cracking down on the deceptive use of social media and paid influencers to promote brands. Last year, the FTC announced its first-ever complaint against individual social media influencers. In a story pertaining to the practice of influencers posting “empties” while implicitly soliciting free products, Mr. Newman was quoted as saying that if posts or tags are part of a sponsored campaign or the receipt of free products, a disclosure may be required.
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Richard Newman is an attorney at Hinch Newman LLP. Email him at firstname.lastname@example.org.
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