Richard B. Newman, an FTC advertising compliance and defense lawyer at Hinch Newman LLP, was featured by Leading Internet Case Law, an international publication providing analysis and commentary from recognized industry leading authorities on the most significant court cases impacting e-commerce and the Internet globally.
Mr. Newman makes clear that “the FTC is closely monitoring marketers, their agencies and their influencer networks. Influencers themselves are now fair game and consumers must be properly advised of material connections with a brand.” Mr. Newman also explains that “the agency just released an updated version of The FTC’s Endorsement Guides: What People are Asking, a staff publication that answers questions about the use of endorsements, including in social media.”
Richard B. Newman is an Internet marketing compliance and regulatory defense attorney at Hinch Newman LLP focusing on advertising and digital media matters. His practice includes conducting legal compliance reviews of advertising campaigns, representing clients in investigations and enforcement actions brought by the Federal Trade Commission and state Attorneys General, commercial litigation, advising clients on promotional marketing programs, and negotiating and drafting legal agreements.
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