Federal Trade Commission (FTC)
The U.S. Federal Trade Commission (FTC) enforces and investigates (Civil Investigative Demands) fraudulent, unfair and deceptive practices, as well as anticompetitive marketplace conduct. It possesses investigative authority pursuant to Sections 6, 9 and 20 of the FTC Act. Following an investigation, the FTC may initiate a consumer protection or antitrust enforcement action. The basic consumer protection statute enforced by the FTC is Section 5(a) of the FTC Act. Consumer protection laws are enforced by the Bureau of Consumer Protection. Antitrust laws are enforced by the Bureau of Competition.
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Compliance with Online Endorsement Guidelines
With increasing regularity, business are turning to social media and professional bloggers to promote their products and services. There are, however, FTC Guidelines that set forth clear legal and regulatory restrictions governing deceptive advertising and endorsements applicable to online advertising. All too often, those within the interactive advertising industry seem to forget the FTC Guideline…
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Federal Trade Commission Shuts Down Debt Relief Services Operation
The Federal Trade Commission (“FTC”) has reached a settlement with four of the defendants in an allegedly deceitful debt relief services operation that claimed that for $995.00 it would dramatically reduce consumers’ credit card interest rates. The business operation was based in Canada and New York. Pursuant to the settlement, the defendants are precluded from…
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FTC Plans to Revise Dot Com Disclosures
The Internet marketing industry has evolved dramatically over the past decade. However, laws and regulations governing related conduct have virtually remained static. Thus, the Federal Trade Commission appears to be getting closer to updating its 2000 guidance document, Dot Com Disclosures: Information About Online Advertising, to encompass progressive information technology developments such as small-screen marketing…
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