FTC Issues Final Report on Protecting Consumer Privacy
On March 26, 2012 the Federal Trade Commission published a landmark privacy report entitled “Protecting Consumer Privacy in an Era of Rapid Change: Recommendations for Businesses and Policymakers.” For those companies that collect, maintain, use and/or sell consumer data, the Report presents several critical takeaways. Privacy is now a priority for the FTC and future regulatory enforcement actions are a virtual certainty. Businesses must carefully assess all disclosures and representations about their collection, maintenance, use and dissemination of personally identifiable information. A detailed article I wrote about the Report is available here: FTC LANDMARK PRIVACY REPORT: KEY TAKEAWAYS.