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FTC Issues Final Report on Protecting Consumer Privacy

On March 26, 2012 the Federal Trade Commission published a landmark privacy report entitled “Protecting Consumer Privacy in an Era of Rapid Change: Recommendations for Businesses and Policymakers.”  For those companies that collect, maintain, use and/or sell consumer data, the Report presents several critical takeaways.  Privacy is now a priority for the FTC and future regulatory enforcement actions are a virtual certainty.  Businesses must carefully assess all disclosures and representations about their collection, maintenance, use and dissemination of personally identifiable information.  A detailed article I wrote about the Report is available here:  FTC LANDMARK PRIVACY REPORT: KEY TAKEAWAYS.

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