FTC and State Attorney General Regulatory Compliance, Investigation and Litigation Defense

Leading Advertising Law Attorneys for Defense of FTC & Regulatory Actions

Hinch Newman’s FTC defense lawyers and regulatory compliance counseling attorneys are leaders in defending Federal Trade Commission (“FTC”) and related state consumer protection agency advertising enforcement actions.  If an investigation is launched or if the FTC has initiated an enforcement action against your company, it is imperative that you contact an FTC defense lawyer with experience negotiating and litigating online and offline regulatory matters.

The firm has successfully handled numerous Federal Trade Commission, State Attorney General, Consumer Financial Protection Bureau, Department of Consumer Affairs and Public Utility Commission investigations and enforcement matters involving allegations of consumer fraud, false advertising and unfair business practices.  We have defended affiliate networks, publishers, email marketers, lead generators, debt collection companies, call centers and consumer credit companies in FTC, CFPB and Attorney General lawsuits.

Regulatory litigation and compliance attorney Richard B. Newman has been quoted by numerous media outlets on compliance issues, including an interview concerning celebrity endorsement guidelines on Inside Edition.

Internet Law Attorney Richard Newman on Inside EditionAs distinguished FTC and State Attorney General regulatory compliance, investigation and litigation defense lawyers, we also have the experience to critically examine best business practices while effectively maximizing revenue and maintaining conversions.

The firm imparts strategic preventative guidance on risk-minimization issues and develops  campaigns that comply with applicable advertising & marketing laws, regulations and policies. We work closely with our clients to anticipate industry developments and formulate strategic compliance measures that go a long way toward avoiding regulatory scrutiny in the first place.

Regulatory investigations and enforcement actions alleging deceptive trade practices and false advertising are at an all-time high. Local, state, federal and international governments remain extremely active in creating new guidelines that redefine how business is conducted both offline and on the Internet, especially with regard to important advertising and marketing regulatory issues such as commercial emailing, debt collection, billing practices, electronic commerce, nutraceutical promotion, weight loss product promotion, dietary supplement promotion, websites disclosures and claim substantiation, creative content, suppression list management, website terms of use, intellectual property, privacy, and data protection and content regulation.

The firm combines its knowledge across a range of commercial advertising laws and regulatory issues governing Internet and mobile-based businesses into a single integrated approach, enabling us to leverage knowledge in one area to provide practical solutions in another. Given today’s dynamic and fast-changing digital environment, such an approach offers significant added value to our clients.

Whether you are an online merchant, a marketer of an Internet or telecommunications-based business, an affiliate marketing network, an outsourced affiliate program manager, a lead generator or a publisher that markets products or services on the Internet – doing business online inherently presents both unique opportunities and risks.

In addition to formal litigation, we are authorities on unfair business practices risk-analysis and compliance issues. You need a consumer protection regulatory compliance, investigation and litigation attorney who concentrates on conducting detailed internal audits to confirm that applicable legal and regulatory standards are being met. We provide advice and qualitative risk-management counsel to individuals and corporations regarding new and existing regulatory initiatives, potential liability exposure, and subsequent recommendations for any necessary process changes or corrective actions.

Guidelines pertaining to the use of testimonials and self-regulatory principles for online behavioral advertising are also in sharp-focus within the Internet marketing sector. Online and mobile marketing campaigns that potentially include elements of unfair business practices can potentially ignite an investigation by the Federal Trade Commission, the Consumer Financial Protection Bureau, various state Attorneys General and local consumer protection agencies.  Clearly, Internet and mobile based businesses must be wary of the risks and proceed only after consultation with an experienced FTC compliance and defense lawyer.

We possess particular skills in order to negotiate and resolve a broad range of state and federal government investigations on behalf of our clients. What do you do first? How do you keep your options open? How do you limit disruption and minimize the damage? How do you ensure that your company’s concerns are considered and addressed? When faced with a government agency inquiry or complaint, responding appropriately in order to condition a positive outcome is vital.

We possess the regulatory compliance counseling experience to assist you with managing an investigation and prepare a deliberate and cautious response in order to fend-off litigation. We are often able to resolve these matters quickly, before they become formal enforcement actions. This involves defining the various threats, determining the extent of vulnerabilities and possible consequences for non-compliance, designing and implementing compliance programs in accordance with agency regulations to help you avoid an inquiry altogether, and devising countermeasures should an inquiry or lawsuit be initiated.

Regulatory issues can exist at the federal and state level.  Hinch Newman concentrates upon structuring online commercial marketing programs with a view towards warding-off potential litigation.  When necessary, you can count on our expertise to navigate through government inquiries and investigations that may include lawsuits or proceedings, settlement discussions, consent decrees or assurances of voluntary compliance.

If you have received a letter or subpoena from a regulatory agency, or are the target of a government investigation, an audit triggered by a regulatory enforcement action or a defendant in state or federal court involving your privacy policies, business practices or advertising methods, please contact a Hinch Newman FTC regulatory compliance & defense lawyer for a free consultation to ensure that your matter is handled correctly and proactively, right from the start.