On November 28, 2016, Legal NewsLine quoted Richard B. Newman about a pending class action lawsuit pertaining to allegedly false “all natural” product claims. The case was recently filed in the U.S. District Court of the Southern District of New York, alleging that plaintiffs were damaged as a result of the purchase of Tom’s of Maine products that were incorrectly labeled as all natural.
Mr. Newman’s quote in the article expressed that advertisers must have a reasonable basis for express and implied claims. Mr. Newman also stated that “express and implied health-related representations must be substantiated via competent and reliable scientific evidence and are judged according the overall net impression upon a reasonable consumer.”
See the full Legal NewsLine article, “Tom’s of Maine/Colgate-Palmolive faces legal trouble for all-natural product claims.”
Richard B. Newman is an Internet marketing and advertising law attorney at Hinch Newman LLP.
Information conveyed in this article is provided for informational purposes only and does not constitute, nor should it be relied upon, as legal advice. No person should act or rely on any information in this article without seeking the advice of an attorney.